Re-brand Sculpted Steel – Design the whole brand identity of Sculpted Steel, a Blacksmithing company. The identity has to be contemporary but still keep some traditional elements.
The website was to be the main focus of this brief as the current one is out dated and not in-keeping with it’s current identity. It needs to have the main focus on work and images. To achieve this the images were taken to a large scale and the surround kept as minimal as possible, giving the site a contemporary look. The identity has been kept simple and clean but by using a “script” typeface it has kept some traditional qualities. Keeping the overall design style clean and simple means that Sculpted Steel’s work is always the center of attention.
Staffordshire University Third Year Brief